Impact University: Behavioral Economics/Psychology

Book

Scarcity: The New Science of Having Less and How It Defines Our Lives >

In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need.

Behavioral Economics/Psychology

Switch: How to Change Things When Change is Hard >

Conflict between emotion and reason is often the greatest obstacle to bringing about change. Through the presentation of numerous case studies, research findings, and other anecdotes, the authors examine this conflict and explain how best to achieve transformative change.

Behavioral Economics/Psychology

Nudge: Improving Decisions About Health, Wealth, and Happiness >

Thaler and Sunstein present an analysis of "choice architecture" to identify the roots of poor decision-making and suggest strategies for "nudging" ourselves towards making healthier, better informed, and more rational decisions.

David Brooks

The Social Animal: The Hidden Sources of Love, Character, and Achievement >

"Harold" and "Erica," fictional characters who represent the statistically typical American couple, reveal the extent to which the unconscious mind influences our decisions. Through their story, David Brooks argues that prevailing ideas about success are flawed and unrealistic.

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