Title: Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Richard H. Thaler and Cass R. Sunstein
Published: February 2009
Book Summary:
We make poor decisions every day, despite our best efforts. As tempting as it is to simply accept this as a natural inevitability, one we can neither understand nor prevent, Thaler and Sunstein believe we can encourage better decision making by making better choices easier. They present an analysis of “choice architecture” to identify the roots of poor decision making and suggest strategies for “nudging” ourselves towards making healthier, better informed, and more rational decisions.
Available on Amazon.
Book Cover Image Source: Yale.edu