book-cover-Thaler & Sunstein-Nudge

Title: Nudge: Improving Decisions About Health, Wealth, and Happiness

Authors: Richard H. Thaler and Cass R. Sunstein

Published: February 2009

Book Summary:

We make poor decisions every day, despite our best efforts. As tempting as it is to simply accept this as a natural inevitability, one we can neither understand nor prevent, Thaler and Sunstein believe we can encourage better decision making by making better choices easier.¬†They¬†present an analysis of “choice architecture” to identify the roots of poor decision making and suggest strategies for “nudging” ourselves towards making healthier, better informed, and more rational decisions.

Available on Amazon.

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