Title: Switch: How to Change Things When Change is Hard
Authors: Dan and Chip Heath
Published: February 2010
Book Summary:
We have all struggled at some point or another with changing ourselves. Anyone who has ever tried to change the world around them, either at home, at work, or even what we see in the nation at large, has encountered frustrations. Few of us can trace the source of these difficulties, which is often the conflict between our emotional systems and our rational ones. Laying out countless case studies, research findings, and fascinating stories, the Heath brothers explore these systems and break down the most effective ways to achieve transformative change, whether it is in ourselves, at work, or in the country as a whole.
Available on Amazon.
Book Cover Image Source: Amazon