Impact University: Psychology

Behavioral Economics

Having Less, Giving More: The influence of social class on prosocial behavior >

Piff, PK.; Kraus, MW.; Côté, S.; Cheng, BH.; & Keltner, D. (2010-11, Journal of Personality and Social Psychology): "Lower social class (or socioeconomic status) is associated with fewer resources, greater exposure to threat, and a reduced sense of personal control. Given these life circumstances, one might expect lower class individuals to engage in less prosocial behavior, prioritizing self-interest over the welfare of others. The authors hypothesized, by contrast, that lower class individuals orient to the welfare of others as a means to adapt to their more hostile environments and that this orientation gives rise to greater prosocial behavior."

Behavioral Economics/Psychology

Scarcity: The New Science of Having Less and How It Defines Our Lives >

In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need.

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